Product photography

My approach to shooting products is pretty much the same as with shooting buildings or people. I’m interested in what is the purpose and message of the product, so I could capture it, as well as to capture the beauty of its design, interesting details and its possible application. The goal is to present the product in the best light (literally) and to emphasize its benefits, thoughtfulness and appearance. Product photography should be a flattering but also a demonstrative capture of its essence.

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